Introduction
The client desired to not only secure CJC for herself, but also for the organizations she leads, The Miss Black International Ambassador Organization, and her personal businesses, Let The World Cie Productions & June's Academy of Ballet, as well. The following shares our work together since 2021.
The Challenge
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This organization had the following goals:
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CJC also had goals for the organization to:
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The Results
Testimonial from Cierra Thompson
She [Cierra Jackson] is excellence defined." |
"Thank you so much to Ms. Jackson for forging amazing press connections with our organization like those with Pageantry Now & [Beauty Unleashed Magazine]. The press interviews she has curated have been amazing!
The visual press assets to accompany the interviews she created for us look amazing, as well. I am so grateful to have these talking points and interview preparations for future press and networking opportunities! Her 1-on-1 followup internal documents after strategic consulting sessions are so thorough and professional! We are so grateful for her genuine support. I do not take it lightly as we collaborated to propel our organizations to greater heights . We are so thankful for her support, patience, and thoroughness. She is excellence defined." - Cierra Thompson Owner of Let the World Cie Productions & June's Academy of Ballet Co-Executive Director of the Miss Black International Ambassador Pageant
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The Press Kits
Press Kits help clearly define the brand of the client both for the client and for any press, media, or target audience members who will engage with the client or clients in mind. Press kits further help prevent any errors in information or press assets shared by the press.
The press kit below was requested by and created for the client to build and strengthen the client's brand. The press kit also serves as a reference and guide to the client of what the client's new key brand points are should they need a clear and concise visual reminder of the new brand that was created and developed in the 1-on-on client sessions.
The press kit below was requested by and created for the client to build and strengthen the client's brand. The press kit also serves as a reference and guide to the client of what the client's new key brand points are should they need a clear and concise visual reminder of the new brand that was created and developed in the 1-on-on client sessions.
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Cierra Jackson Consulting was requested by the client to create a press kit for the organization she directs and its representatives for the 2021-2022 representatives. The requested press kit is included below.
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Due to satisfactory results, Cierra Jackson Consulting was requested again by the client to create a press kit for the organization she directs and its representatives for the following year's 2022-2023 representatives. The requested press kit is included below.
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Media Training & Talking Points
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Led by Cierra Jackson Consulting, Media Training done in either a group, 1-on-1 or in a virtual session, allows the client to learn, practice and perfect their media skills. Media trainings help break down the formula for building a great brand to present in any interview room, as well as, the structure of how to answer a question.
The skills gained in media training sessions are transferable to practically any interview setting. Paired with the talking points below, Media training allows the client to present confidentially with a strong brand accompanying the missions they are planning to convey and the goals the aim to achieve. The picture to the left is taken in a group training and shared here for demonstrative purposes. However, this particular organization utilized 1-on-1 and virtual media training for its members.
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The following talking points below are crafted in 1-on-1's with each client. Paired with media training, they guide and help teach the client and their representatives how to control an interview. Talking points and their format differ from organizations to organization and from client to client depending on the brand of each organization or client and what key portions of their brand need to be highlighted.
Cierra Jackson Consulting was requested by the client to create talking points and provide media training for the organization she directs and its representatives for the following year's 2021-2022 representatives. The requested talking points are included below.
Cierra Jackson Consulting was requested by the client to create talking points and provide media training for the organization she directs and its representatives for the following year's 2021-2022 representatives. The requested talking points are included below.
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Due to satisfactory results, Cierra Jackson Consulting was requested again by the client to create talking points and provide media training for the organization she directs and its representatives for the following year's 2022-2023 representatives. The talking points are included below.
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Press Placements & Media Alerts
Press Placements are strategically and meticulously garnered and scheduled for clients from pre-existing press relationships CJC has secured within the media. Each press placement brings the client to a broader audience and helps elevate the client's current brand while pushing the client's brand forward towards the direction they desire their future brand to be.
All Press Placements garnered by Cierra Jackson Consulting are accompanied by a custom press alert, as seen below, graphically designed by CJC.
All Press Placements garnered by Cierra Jackson Consulting are accompanied by a custom press alert, as seen below, graphically designed by CJC.
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There were also Interviews & Preparation curated
for all the Ambassadors of the Organization
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2023 Interviews
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Social Media Assessment
Cierra Jackson Consulting offers Social Media Assessments in every custom package of our clients. Our Social Media Assessments focus, firstly, on identifying and encouraging removal of any posts that do not align with the organization's brand or the brand the organization is trying to create. Next, CJC helps the organization brainstorm, locate pre-existing content and plan new content that is more in line with brand direction the organization desires to move towards. Lastly, CJC helps plan the flow of content so when the target audience views the content it looks streamlined and organized. This in turn increases engagement with the social media page, as viewers want to spend more time on the page, due to it's organization and new, appealing aesthetic.
Though CJC does not create social media content, in exception to media alerts, CJC does consult and advise one's organization on building the skills to master and streamline their content, so they have the tools to create the content themselves and the longevity to keep creating that content long after working with Cierra Jackson Consulting.
Though CJC does not create social media content, in exception to media alerts, CJC does consult and advise one's organization on building the skills to master and streamline their content, so they have the tools to create the content themselves and the longevity to keep creating that content long after working with Cierra Jackson Consulting.
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BeforeTo the left is an example of what the organization's IG page looked like prior to working with CJC. Our main goals were to enhance and improve the Aesthetic, Engagement, and the Visual Assets of the page.
AfterTo the right, you will see the improvements, chiefly of the aesthetic, engagement and visual assets. CJC was able to advise how to improve the flow of content by helping group pre-created content in the far right column that gave the grid view of the profile for fluidity. Additionally, CJC was also able to help create a system for alternating content that still allowed the brand colors to stand out while making space for unbranded community content.
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Community Partnerships, Global Expansion & Team Member Development
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By working in 1-on-1 consulting sessions with representatives of the organization, Cierra Jackson Consulting was able to teach representatives new to their roles and the industry, how to maximize their local and global impact. This was especially seen in the personal community connections this organization's representative, Erica Lawrence, was able to make, by curating her own service connections and planning her solo trip to Malaga, Spain. She became the first representative in her role to ever travel to Spain and promote her community initiative of cancer prevention and awareness with her platform, The Heal Initiative.
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Note: The above "Cancer Conversation" graphics were not created by CJC. The graphics above are strictly being utilized to share the effects of 1-on-1 consulting calls on the client's representative and how CJC was able to help guide the representative of the organization into maximizing her platform and creating meaningful self-made content, a skill that she can utilize long after her year of service within the organization.
Testimonial from Erica Lawrence
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"A lesson I learned as an International Queen, was to plan out your reign & finish what you start. At the beginning of my reign, I planned out everything I wanted to accomplish in a year because we had some sound advice from the previous Queens that the year goes by really quickly. I had an opportunity to meet with Cierra Jackson from Cierra Jackson Consulting. She helped me list out everything I wanted to accomplish. And guess what? I did it. I did everything on my list and I am ready to crown my successor."
- Erica Lawrence 2022-2023 Ms. Black International Ambassador |
Local Community Partnerships
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Closing Note
This case study was provided to give a expansive overview of the majority of the services provided for Let the World Cie Productions & the Miss Black International Ambassador Pageant by Cierra Jackson Consulting. Cierra Jackson Consulting was successful in exceeding both the client's and CJC's goals to amplify the mission and impact of each business, public figure & the organization.
The following goals were exceeded:
The following goals were exceeded:
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This organization had the following goals:
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CJC also had goals for the organization to:
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Here are the numbers - Cierra Jackson Consulting was able to achieve the following for :
- 1 official government proclamation attained
- 1 crisis & reputation management strategy period led
- 3 document organization analysis & feedback garnered
- 3 press kits designed
- 4 organizational representatives developed
- 5 internal Signature CJC documents created
- 8 media interviews secured
- 8 media alerts created
- 9 media training talking points crafted
- 9 media training sessions led
- 10 community partnerships granted
- 24 months of social media monitoring and assessments given
- 3 years of public relations, marketing, & communications strategy guidance
- 100+ hours of strategic consulting, services & development led
All in all, :
We are more thrilled to have achieved the needs of both the organizations and it's representatives and look forward to helping future clients achieve their business and personal professional goals!
- The Primary Public figure's brand was strengthened & amplified through a customized press kit, leadership development & one-on-one strategy sessions.
- Both organizations visual assets were improved and clarified through social media, press kits, media alerts, press interviews.
- Brand Awareness & Outreach was increased through social media, press kits, media alerts, 10 + press interviews & community partnerships.
- Public Relations goals were executed and exceeded through one-on-one media training, customized talking points, press kits, media alerts, press interviews & one-on-one strategic personal development calls.
- Social Media Analysis & Assessment were completed leading to an increase in engagement, followers and public and personal understanding of the organization's brand.
- Global Expansion was achieved through the support of team members and organizational representatives through one-on-one strategy calls that led to Queens having the necessarily knowledge to maximize trips to Malaga, Spain.
- Corporate Funding and/or Partnerships were executed with over 10 different community organizations to support the organization during it's 10th Anniversary.
We are more thrilled to have achieved the needs of both the organizations and it's representatives and look forward to helping future clients achieve their business and personal professional goals!